Isaacson’s biography isn’t a hagiography, which is what makes it useful. Jobs comes across as brilliant and impossible in roughly equal measure, and the book lets both be true.

What I took from it isn’t “be like Jobs”, because plenty of his behaviour is a cautionary tale. It’s the insistence that the product and the business are the same conversation. The famous moments, the crossing of liberal arts and technology, the obsession with controlling hardware and software together, all come back to one idea: taste and craft are strategy, not decoration.

That runs straight through how I work, connecting the people who hold the knowledge with the systems that put it to use. Jobs is the extreme version of someone who refused to let the business side and the product side drift apart. The book is also a reminder that vision without execution is just a hallucination. Apple’s comeback was logistics and operations as much as design.