Le Cunff is a neuroscientist and the founder of Ness Labs, and she argues against the tyranny of linear, goal-obsessed planning. Run small experiments instead, watch what happens, and let curiosity set the direction rather than a five-year plan.

I’m still reading it and it’s already changing how I think about my own path. A career in technology is supposed to look like a straight line, but mine has zig-zagged across software, communication, UX, enterprise delivery and AI. That range turned out to be the point rather than a detour.

The book gives that a name and a method. The idea of a “pact”, the line between a goal and a hypothesis, learning in the open. It’s the personal cousin of the Growth Hacking Mindset. Both say you can’t think your way to the right answer, you have to test your way there. Fitting reading for someone who treats learning as the actual job.