Sometimes the biggest success stories are built on remarkably simple ideas.
Biscoff isn’t famous because it has the most complicated recipe. It became iconic because it focused on doing one thing exceptionally well, and never lost sight of that.
I think the same principle applies to AI.
Every day we see products packed with agents, automations, complex workflows, and endless features. Yet the solutions that people adopt and keep using usually have something else in common: they solve a real problem with as little friction as possible.
The rise of vibe coding makes this even more relevant. As building software becomes faster than ever, the real challenge is no longer writing code—it’s resisting the temptation to build too much.
Just because we can create ten new features this week doesn’t mean users need them.
The most successful AI products won’t necessarily be the most sophisticated.
They’ll be the ones that are the easiest to understand, the easiest to trust, and the easiest to use.
Keep it simple.
Simplicity isn’t the absence of ambition.
It’s the discipline to focus on what truly matters.